Run from any investment discussion promising high(ish) returns with no (or minimal) downside risk.

 

This is the classic “if it’s too good to be true, it is.” How many people in our society have to be swindled, defrauded, and basically robbed of their hard-earned savings before people will wise up?

 

If an investor wants more return, they have to take on more risk of loss. If they are willing to sacrifice those higher returns, then they can lower their risk of losses. There is no magic formula or magical advisor. There is no secret recipe that if we just find that person or that information, the key to financial bliss awaits. This doesn’t exist. It never has and it never will.

 

Make a commitment to stop doing it and to stop looking for it. That is a key step to financial success.

 

DON’T BE SOLD ON HIGH RETURNS WITH DOWNSIDE PROTECTION. (Would you like to meet Bernie Madoff?)